We're used to hearing about Apple devices selling out here in the US, and it appears that in China things aren't much different. Topeka Capital Markets analyst Brian White is saying today that iPad minis are flying off shelves there, after its launch in Hong Kong on back in November and China earlier this month. According to White, many stores in China and Hong Kong are out of stock, while the fourth-generation iPad, which launched at the same time, is still relatively easy to get.
So, it would appear that the iPad mini is quite a bit more popular than the fourth-gen iPad, something that White attributes to the smaller size and price tag. "Prior to the China launch, we indicated that the iPad Mini would be the 'next big thing in China' and we believe this phenomenon is starting to develop," he said in a note to CNET. "In our view, the smaller form factor and lower price point will allow Apple to sell the iPad Mini in more meaningful volumes versus the regular-size iPad."
The iPhone 5 has been selling well too, though unlike the iPad Mini, it remains readily available. Apple has experienced some issues with yields when it comes to iPad mini components, which means that the company hasn't been able to keep up with demand. A recent rumor said yields are improving though, and that Apple should be able to sell as many as 13 million iPad minis in quarter 1, 2013.
Achieving that figure relies heavily on Apple getting these yield issues sorted out, which we hear are mainly affecting iPad mini screens. Whatever the issue, you can bet that it's a top priority for Apple to get more iPad minis shipping out to stores. We'll see if Apple can hit that 13 million mark soon enough, as quarter 1 2013 is right around the corner. Stay tuned.