It would appear that Microsoft is aiming to pull in the masses of 20 or 30-somethings that started their web experience with a 1990’s-themed advertisement for exactly the same browser the company wants them to now use again: Internet Explorer. This advertisement does, we must admit, strike more than one chord in the nostalgic banjoes in our heads, and like any good SuperBowl commercial, only gets to the product in the last few seconds of the video. That said, whether you’re all about IE or you hate its guts, you’re probably going to enjoy this advertisement thoroughly.
What you’re going to see is a hashtag “childofthe90s” sort of spot that Microsoft is hoping will draw you in like a Club Kid moth to the rave, if you know what I mean. More like a 90’s kid to a fishtank full of 25-cent milk caps. Or perhaps a young lover of basketball in the 90’s to a pair of Reebok Pumps. You’ll find yourself entranced if you’re anywhere near the age of your humble narrator, that’s for sure.
With the “new” Internet Explorer that this advertisement shows, you’ll be working largely in a Windows 8 universe. While you do not need Windows 8 to access the future of this browser, you’ll be drawn in with its ever-so-slight aesthetic tips toward that environment. If you are using Windows 8, you’ll find Internet Explorer to be a full-screen masterpiece (so to speak) ready for the touchy amongst you.
In the end it’s irrelevant what Internet Explorer looks like here in this advertisement because the aim is brand awareness. If we see a collection of video spots that make us enjoy ourselves and they just so happen to be supporting a product, we being consumers of this 2013 environment will inevitably feel drawn to that product. It just works – see if your impression of Internet Explorer improves by the time the commercial above is done.