HTC in the grand scheme of things in the smartphone world hasn't been offering handsets under its own brand here in the US for that long. The company started out making handsets that were branded by other firms and then started selling directly under its own name.
HTC has announced that it is now selling handsets in China under its own HTC brand. Along with the HTC branded handsets the company has also announced that it will be partnering with China Mobile to bring future HTC smartphones and devices to the Chinese market.
HTC will also be working with large distributor GOME Electrical Appliances Holding LTD; GOME is the largest electronics distributor in China. HTC will be bringing Sense equipped smartphones to the Chinese market with devices like the HTC Tianxi, HTC Tianyi, HTC Desire and HTC Wildfire.