HP’s shattered Palm forms “GRAM”

Aug 15, 2012
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HP’s shattered Palm forms “GRAM”

The folks at HP have decided to take the remains of what once was their smartphone-making sector (originally Palm) and re-form it into a group called GRAM. This wholly-owned subsidiary of HP has been confirmed to exist by sources speaking with AllThingsD where they've also got word that the webOS Nation-revealed internal letter tagged with the following was and is real as well: "Potent. Light. Nimble. At the core of all things big and small." This company is taking the place of HP's webOS Global Business Unit as well.

This update will bring the Palm group - GRAM - to an era where creating the hardware for the operating system is not a goal. Instead, in addition to focusing on Open webOS as an open-sourced software initiative, they're aiming to be only partially reliant on HP for funding. If HP should decide they do not want to fund the project at some point, the folks responsible from GRAM are hoping to be able to get outside funding to make themselves a continually viable group.

Have a peek at this supposedly fully straight-up copied and pasted letter taken from the employees of the former HP group and send out this month as a Call to Action.

"Hi everyone,

Thank you for all of your enthusiasm at yesterday’s new brand announcement: GRAM. We hope you will fall in love with the brand just as lots of us have already.

Please note that our Mission, Values and Plan of Action are the same. We are continuing to march forward on our timelines as usual—nothing new there.

We have much work to do, and, again, I solicit your help.

Yes, this is a new brand—it is just the beginning, and there is so much more to do. And yet unveiling the new brand is also a Call to Action:

Try it on. We don’t expect you to love it overnight. We are no longer a consumer hardware brand, we are a different company with focus on software, User Experience, Cloud, engineering and partnering. This change in identity will take some getting used to and that’s normal.

Stealth mode. We are an incubation company, and we are trusting you to keep this company name and product under the radar to give it time to take root and grow. You can wear the logo, help build the momentum of the new identity, talk to your families and friends about it. If someone from the outside asks, you can say, “GRAM is a new company. We are in stealth mode on our product offering.”

Tap your network. Help us hire the best and the brightest, refer your friends and help us in our shared purpose as we continue our rise to the top. You can use the name to help us to recruit.

Be the culture. Spread our Values: People Matter. Integrity and Trust. Deliberate Innovation. Act small, deliver big.

For those of you who could not attend yesterday’s unveiling – we really missed you. Please be on the lookout for the gift bags with our new cool branded items, which we be mailing out to you this and next week. All of you should get one, if not – let me know.

Best

Martin"

This company is, again, no longer a hardware initiative, but will be focusing on software on the whole. They're also moving forward with cloud connectivity as well as engineering and user experience, whatever they end up making that mean for you. Partnering is one of their focuses as well, so we expect that they'll be attempting to hook up with hardware giants to make webOS a usable operating system again in the future.

Stay tuned as webOS continues to exist and HP continues to attempt to stay in the mobile universe!


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