If mobile DTV follows the same broadcasting business plan that was developed over 70 years ago (advertiser supported programming, devices sold through mass merchandisers) rather than trying to remake their business plans through a subscription, there is a far greater chance of success.

The cost of entry is very low and dispersed among local broadcasters in every town, not concentrated in a single company like MediaFLO.

And, as far as programming goes, there are very few blockbuster shows on cable. But broadcast stations already have American Idol, Dancing with the Stars, Oscar broadcasts, etc. and can provide up to the minute breaking news such as severe weather, traffic, etc.

I’m not even in the broadcast industry, but after watching cellular companies flail around for years, mobile DTV seems to be the only thing that actually makes sense.