How much would you pay for standalone HBO Go?

Jun 7, 2012
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HBO Go has been around for a few years now and is an interesting way HBO offers cable and satellite TV subscribers access to programs and movies online. The question is, if you don't have a cable or satellite subscription to the pay network, what would you pay for standalone HBO Go service? I've long suspected most people would be glad to fork over the same or similar monthly subscription fees as Netflix charges to access HBO Go.

This week a web designer named Jake Caputo created a website and put online called takemymoneyhbo.com. He asked a simple question wanting people to tweet how much they would be willing to pay for standalone HBO Go service. The catch was Caputo wasn't capturing any of the data. This is the point where another developer steps in and creates a script using the Twitter API to grab recent tweets using the specific tag #takemymoneyhbo and captured the dollar amounts people were tweeting.

The script tossed erroneous numbers, such as people who said they'd pay more than $50 a month, seeking simply the skew the results. The developer ran the API twice and came up with almost the same exact average number each time. The number works out to roughly $12 a month subscribers to an online only service are willing to pay. Interestingly, that's more than many people pay to add HBO service to their cable or satellite programming. What would you pay for standalone HBO Go access?

[via TechCrunch]


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