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Toshiba looks forward to launch their largest yet HD-DVD marketing initiative after the Warner’s setback. They have reserved a 30-second Super Bowl XLII’s commercial spot at the cost of 2.7 million dollars to re-promote the current HD-DVD line-up features HD-A3, A30 and A35.

Toshiba HDDVD logo

The Super Bowl is the year most anticipated sport event in the United States. The market estimated more than 100 million viewers tune in for the game this year. Toshiba ad may not convince the industry Its HD-DVD format is a better their rival, but their strategy is to spread the technology though commercial, or perhaps to calm the public fears in losing battle? ‘We’re not done, check out our old HD-DVD players at affordable price’

We haven’t seen heard any new development of HD-DVD hardwares since the A3-x series. May be they were right; they need more marketing initiatives instead of throwing cheaper and better hardware in a blindfold. Meanwhile, I will continue to enjoy one of the worst electronic devices I ever owned, the To.shit.ba HD-A35. It’s a classified Class-F buggiest media player that requires a frequent unplugging unit procedure to maintain its duty. Hey, who needs a power on/off button when you can reach the power cord? “HD-DVD, now with extra long power cord!” I want to see on commercial.

[via tgdaily]

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6 Responses to “HD-DVD : We ain’t Dead, Check Us Out at Super Bowl XLII”

  1. Dan January 28, 2008

    Reading this ‘To.shit.ba’ leaves me to believe you’ve never actually owned an HD DVD player..

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  2. Daniel Lim January 28, 2008

    I apologize for using bad choice of word. That was highly unprofessional. I can imagine why you said that, that damn blogger sounds like a BR fanboy?

    I can get pretty emotion taking about it. Imagine every power loses you have to reset the clock, the direction keys doesn’t work and you have to enter digit by digit in a dim HT environment. At one occasion, it stuck in PM/AM selection, there wasn’t any way I could get out, and another reboot was required which took about several minutes.

    If i leave the player on for days, it will hang and the only way to solve the misery is unplug the unit power. So guess where that takes me? Playing with the darn clock again. Sound familiar? Think Vista. I don’t keep counts but it has happened more than 5 times in last few months.

    Now, every time it reboots, i pray it’s the SD-DVD or some light content HD disc in the tray cause it will take forever to past the welcome message and if you own one, you know how ignoring and impatient one can get with the long reboot time with heavy content HD disc. It’s OK if we are comparing to some earlier model of BR players having the same slow booting and loading time with BD-J material. But we are taking about 3rd gen flagship HD here…. It’s latest, greatest and also the buggiest.

    If my boss allows, at their expenses, :) i will be happy to post a video of me hammering down the To.shi.ba A35, which I paid for , not a review unit. It has cost me more problems than pleasure and the picky transport keeps rejecting the rental disc from local BB.

    Meanwhile… if you can’t take my word for it (not the shitty part but the ownership part ☺ ) feel free to request picture of proof at you choice. “I’m not a BR fanboy <– typical fanboy deny” :)

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  3. wendy January 29, 2008

    are you sure you own a toshiba
    that sounds lke blu ray too me
    i own the hd e1 and with firmware update with its ethernet port ive had not one problem ever
    now with my sony bdp s300 blu ive felt like throwing out the window because o its glitches
    the consumer chose! my arse! the consumer is being gagged

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  4. Hunter January 30, 2008

    Lim is not a fan of any of the Japanese products because the Chinese hate the Japanese. End of story. He should be fired.

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  5. Daniel Lim January 30, 2008

    [quote comment="35887"]Lim is not a fan of any of the Japanese products because the Chinese hate the Japanese. End of story. He should be fired.[/quote]

    and Lim is not the greatest fan of ‘Lead’ opportunitist either but he is willing to take your heat off at Warner’s expense. Tell us how you really felt. :)

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  6. Ewdison Then January 30, 2008

    [quote comment="35772"]Reading this ‘To.shit.ba’ leaves me to believe you’ve never actually owned an HD DVD player..[/quote]

    We hire Daniel because of his expertise in Home Theatre and Photography. His Home A/V setup itself probably cost more than many of our cars. Maybe We should get Daniel to post picture of his living room :)

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