Google has announced this week a whole new Google Music which will, as they explain, allow music artists to sell their own music at a 70/30 cut, that's 70% of the profit sent to the artist or band, plus a one-time fee. Artists are able to create their own profile for a one-time $25 fee, and will be able to sell their music directly to fans through this page. Individual tracks and albums will be able to be posted and sold, and all purchases will be able to be shared in the Google+ social network, through Android, and more. You'll be able to share tracks for free, preview tracks as little or as much for free as you like, and cash in without any label in between.
What you, the independent artist does, is head over to music.google.com/artists and you'll be right on your way. This experience is very similar to how app developers work with Android. For those of you who are unaware of how well developers can do selling apps, note this: Rovio, for example, was barely a business a few years ago, and is now a multi-million dollar group making more Angry Birds games all the time. As your music will share the same space as the major label bands you know and love, there's certainly more of a chance then EVER BEFORE that you'll blow up on a global scale (or on a United States scale, for now, that is.)
The question now is what the labels will do if everyone goes independent - why not, right? Several major artist are releasing some exclusive tracks to the Google Music platform soon including Busta Rhyme and the Rolling Stones to show support - there's basically no room for error! Let us know what you plan on doing, garage bands and coffee shop minstrels, make it happen at music.google.com/artists right this very moment, and see how this may well change everything.