Google is getting close to acquiring Next New Networks (NNN), an online video studio and home to popular web shows such as Barely Political, Channel Frederator, and Fast Lane Daily. The acquisition would help Google create more professional content on their Youtube subsidiary.
NNN was founded in 2006 and creates its own shows and also partners up with other popular online talent to help grow their audiences and provide production support. It is unlikely that Google wants to start its own production studio, but rather more like an in-house talent agency that seeks and supports popular grassroots talents to create more professional content and increase traffic and ad revenue.
It is expected that Google will pay tens of millions of dollars for NNN and the deal may close sometime this coming week.
[Via CNN Fortune]