Google has been stepping up their social strategy big time despite little success with the deployment of various features including a discussions system in Google Docs, social features in Google Maps, the Google +1 search recommendation feature, and even a Google Me social platform to rival that of Facebook. And now with new CEO Larry Page on board, a memo has been sent out to employees that puts the social success burden on salary bonuses.
The company-wide memo alerted employees that 25% of their annual bonus will depend on the success or failure of Google’s social strategy for 2011. Even employees not directly involved in Google’s social efforts will be held responsible with results reflected in their bonuses.
“This is a joint effort so it’s important that we all get behind it,” says Page in the memo. He expects all employees to encourage their family and friends to test out Google’s new social products.