General Imaging unveils Jason Wu camera collection

PMA 2010 is underway and gobs of new digital cameras and camcorders will be unveiled at the show. General Imaging has debuted a new line of cameras that are sold under the GE brand dubbed the Create by Jason Wu collection.

The collection is available in several colors of metal and leather selected by Wu and they look very nice. The line has common features like one-touch operation for video recording, taking photos, and deleting photos. These activities often require menu navigation on some cameras. The leather cams come in black, white, and gray. The metal cams are offered in white, black, gold, red, yellow, blue and green.

The cams feature a retractable USB plug and a built-in rechargeable battery. An optional wall adapter is available for charging and the line is compatible with iPhoto on Mac systems. The cameras come with 4GB of storage built-in, 12MP resolution, 3x optical zoom, and a 2.7-inch LCD. The 4GB model sells for $179.99 and an 8GB model with the same features is $229.99. The cams will debut on HSN on March 16. If you have no idea who Jason Wu is (like me) this is the designer who got famous from dressing Michele Obama and other celebrities.