GameFly takes on Netflix with movie rental service

Mar 3, 2014
GameFly takes on Netflix with movie rental service

At the request of users, GameFly, the video game rental service, is going toe-to-toe with Netflix, taking the wraps off its new movie rental service. GameFly subscribers were introduced to the service today, and can now nab Blu-ray and DVD movie disc rentals in the same way customers rented from Netflix in its earlier days.

Those who already have a GameFly account won't need to sign up for a different account to get movies, and can get up to two movie discs at a time. The feature is currently in beta, and is a natural extension of what GameFly has been doing with video game disc rentals for a long time, giving subscribers the convenience of renting both types of content from the save service.

Obviously, GameFly will only be competing with a subset of Netflix's business, one the latter company has toyed with shaking up, if the now-nixed Qwikster disc-rental split-off was any indication. Netflix's video streaming service has become its best offering, and by adding disc rentals to its already disc-based service, GameFly could prove a solid contender in the market.

GameFly's CEO Dave Hodess spoke to the folks at VentureBeat in an interview, saying, "We're viewing this as a test based [on] feedback we've received from subscribers who asked for it." A GameFly subscription for 2 games out at a time is $22.95 per month, and though movies won't start shipping until April 4, subscribers can add them to their queue now.

SOURCE: VentureBeat

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