The decline of film photography continues, with Fujifilm announcing the discontinuation of several of its films including Velvia 100F. "Due to decreasing demand globally we have to announce the withdrawal of some formats of Velvia 100F and Velvia 50" Fujifilm product manager for professional film Gabriel Da Costa said of the company's decision. "It is an unfortunate consequence of of digital capture, that some of the slower selling silver-halide lines will drop off the radar."
Affected films include Fujichrome Velvia 100F in 35mm, 120 and 4”x5” formats, along with Velvia 50 in 4”x5” and 8”x10” formats. Fujifilm says that the last shipment of these films into the UK will be in December this year, though actual stock availability will depend on distributors supplies and the demand from consumers.
However, it's not the end for film altogether, with Fujifilm arguing that it will merely become more niche over time. "Fujifilm will continue to manufacture a wide range of film" Da Costa said, "and the increasing support for our Choose Film group illustrates there is still a passion for film photography across the world."
Choose Film launched back in 2008, a Fujifilm-led initiative that was nonetheless open to users of all brands of film. A combination of a social network for film enthusiasts and a showcase tool for their galleries, Choose Film currently has around 6,500 members.
If you want to stock up on some last-minute Fujichrome supplies, you can buy online here.