For real? I mean for real for real? Yes, a "Notice of Allowance" has been bestowed upon Mark Zuckerberg's company as it strives to gain trademark over its own brand. How does it make sense to trademark just the "Face" part? Let's see- they're attempting to make sure no other company would be able to use the word Face in the following way: "Telecommunication services, namely, providing online chat rooms and electronic bulletin boards for transmission of messages among computer users in the field of general interest and concerning social and entertainment subject matter, none primarily featuring or relating to motoring or to cars." So I assume I can keep my FaceBoot auto enthusiast messageboard then? Excellent.
You can see the sweet government document pertaining to FACE right here: [Entry 78980756] - be sure to read the whole thing should they someday own the face, your face, and my fact. Facebook now has three months to pay the necessary administration fee, then once they've payed, they can begin with the procedure. One of the biggest brands that might become questionable in the future is Apple's "Facetime" - a brand name whose operation scope might be inside this legal document. Watch out!
[Via the Telegraph]