Video footage of a woman apparently having the profile photos of her 152 Facebook friends tattooed down her arm has been confirmed as a promotional hoax. Tattoo artist Dex Moelker admitted to Dutch newspaper Telegraaf that it was all part of a campaign for a firm specializing in personalized Facebook gifts, and the tattoo was in fact temporary.
"It is a try-out tattoo, a transfer, that washes off in a couple of days" the artist told the paper, adding that its application took a couple of hours. Pretty Social, the firm behind the hoax, has also admitted it was a stunt on its Facebook page.
"Our viral video has made quite an impact yesterday all over the world" the company boasted, in-between trying to encourage people to buy IKEA tables with their Facebook friends plastered across them.