Facebook has launched Embedded Posts, allowing public posts on the social network to be included elsewhere online, just as Twitter, Vine, and Instagram already offer. The new feature, which is currently limited to a select number of company pages, along with individual and “Pages” posts, but will eventually be opened up to any publicly-shared company post, supports hashtags, “read more” splits and the ability to Like the source page directly from the embed.
Initially the Facebook embed boxes are a fixed size, and can’t be modified. However, they do synchronize with the source post: any Likes are reflected on the original page, though trying to comment will open up the full Facebook site. There’s no notification when someone actually embeds a post elsewhere, either.
If the post visibility is changed from public to private, or friends-only, however, the embed will disappear and instead show a message explaining the change.
Spreading Facebook around the internet and across multiple devices has seen a big push in recent weeks, with the site making inroads into mobile gaming, hashtag support, and more. There’s also the potential for TV-style adverts, with Facebook reportedly hoping to sell its users’ attention to advertisers for as much as $2.5m a day.