Following the announcement of the first 3D television network coming from ESPN this coming June 2009 (salivate, sports junkies), Discovery, IMAX and Sony are revealing plans for their own joint-venture 3D TV channel, in 2011.
In a company joint release states that they hope to drive "consumer adoption of 3D televisions" and become a "long term" leader in the 3D TV home marketplace. The network will feature "content from genres that are most appealing in 3D, including natural history, space, exploration, adventure, engineering, science and technology, motion pictures and children's programming from Discovery, Sony Pictures Entertainment, Imax, and other third-party providers."
To access either of the next-gen 3D networks, users will need a 3D-capable screen as well as 3D spectacles. If the technology takes off, and consumers are willing to splurge on buying TVs, 3D television may just become the new market standard.