Digital Playground Offers Instant Gratification with QR Codes

In a move that will surely please adult movie watchers, Digital Playground (which boasts "hotter girls, higher quality" just so you know what you're clicking on) will add QR technology to all of its movies, products and marketing materials. QR, if you didn't already know, stands for quick response, and is a unique bar code that allows people to instantly learn more about a company's product. In this case, if someone was *ahem* checking out one of Digital Playground's movies, and had a smartphone handy, they could instantly scan the QR code and watch the trailer.

The DP movie to feature the technology is "Top Guns", and from now on, the codes will be on all DP products.

Farley Cahen, Digital Playground COO says, "QR is a phenomenal vehicle to

deliver rich media and other data via mobile to end-users. I'm confident

that the ever-growing increase in smartphone adoption will cause more and

more brands to follow Digital Playground's lead by taking notice of and

implementing QR codes."

The technology is becoming more and more widespread, and being able to watch an instant trailer is very convenient. And gratifying, especially if you are watching one of DP's movies, we imagine.

Full press release is below:

*DIGITAL PLAYGROUND IS THE FIRST ADULT

STUDIO TO USE QR TECHNOLOGY

Smartphone Users Can Now Scan the QR Code off DP Box Covers

and Watch Digital Playground Movie Trailers Instantly*

March 10, 2011 — VAN NUYS, Calif. — Digital Playground is proud to

announce that it is the first Adult Entertainment company to fully support

QR technology. QR stands for quick response and is a unique bar code that

lets customers — and potential customers — instantly and easily learn more

about a company's product.

Digital Playground founder Joone says it's basically instant gratification,

"If someone is in a store holding a Digital Playground movie, they can scan

the QR code off the box cover using their smartphone and watch the trailer

right on the spot."

Digital Playground's newest movie, "Top Guns", is the first release to

integrate the QR technology onto its box covers. From now on, all of Digital

Playground's movies, products and marketing materials will have QR codes.

Farley Cahen, Digital Playground COO says, "QR is a phenomenal vehicle to

deliver rich media and other data via mobile to end-users. I'm confident

that the ever-growing increase in smartphone adoption will cause more and

more brands to follow Digital Playground's lead by taking notice of and

implementing QR codes."

Digital Playground CEO Samantha Lewis says DP has always been a leader in

the adult industry when it comes to technological advances, "We're proud to

be on the cutting edge — with both our movie productions and our

technology. The QR code is just another way for consumers to appreciate the

excellence that is, and always has been, our standard."

About Digital Playground:

Digital Playground is the world leader in adult filmmaking and interactive

formats boasting the largest HD library available, as well as sexy and

powerful novelty lines to compliment blockbuster films. Since the Company's

inception in 1993, Digital Playground has earned over 350 awards, currently

garners more than 80% of high definition sales within the adult market, and

is a leading provider of Blu-ray™ titles. Female owned and operated, Digital

Playground emphasizes quality first, employing fastidiously high production

values in erotic film for women, men and couples. Digital Playground's

commitment to excellence, innovative technology, brilliant full-length

productions and exclusive Contract Stars are the secrets to its success and

makes Digital Playground the most highly demanded supplier of content for

hotel, IPTV, cable, pay-per-view and mobile networks worldwide. For

additional information, visit www.digitalplayground.com,

www.facebook.com/DigitalPlayground, or www.twitter.com/dpxxx.