Digital Playground Offers Instant Gratification with QR Codes

Mar 10, 2011
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Digital Playground Offers Instant Gratification with QR Codes

In a move that will surely please adult movie watchers, Digital Playground (which boasts "hotter girls, higher quality" just so you know what you're clicking on) will add QR technology to all of its movies, products and marketing materials. QR, if you didn't already know, stands for quick response, and is a unique bar code that allows people to instantly learn more about a company's product. In this case, if someone was *ahem* checking out one of Digital Playground's movies, and had a smartphone handy, they could instantly scan the QR code and watch the trailer.


The DP movie to feature the technology is "Top Guns", and from now on, the codes will be on all DP products.

Farley Cahen, Digital Playground COO says, “QR is a phenomenal vehicle to
deliver rich media and other data via mobile to end-users. I’m confident
that the ever-growing increase in smartphone adoption will cause more and
more brands to follow Digital Playground’s lead by taking notice of and
implementing QR codes.”

The technology is becoming more and more widespread, and being able to watch an instant trailer is very convenient. And gratifying, especially if you are watching one of DP's movies, we imagine.

Full press release is below:

*DIGITAL PLAYGROUND IS THE FIRST ADULT
STUDIO TO USE QR TECHNOLOGY

Smartphone Users Can Now Scan the QR Code off DP Box Covers
and Watch Digital Playground Movie Trailers Instantly*

March 10, 2011 --- VAN NUYS, Calif. --- Digital Playground is proud to
announce that it is the first Adult Entertainment company to fully support
QR technology. QR stands for quick response and is a unique bar code that
lets customers -- and potential customers -- instantly and easily learn more
about a company’s product.

Digital Playground founder Joone says it’s basically instant gratification,
“If someone is in a store holding a Digital Playground movie, they can scan
the QR code off the box cover using their smartphone and watch the trailer
right on the spot.”

Digital Playground’s newest movie, “Top Guns”, is the first release to
integrate the QR technology onto its box covers. From now on, all of Digital
Playground’s movies, products and marketing materials will have QR codes.

Farley Cahen, Digital Playground COO says, “QR is a phenomenal vehicle to
deliver rich media and other data via mobile to end-users. I’m confident
that the ever-growing increase in smartphone adoption will cause more and
more brands to follow Digital Playground’s lead by taking notice of and
implementing QR codes.”

Digital Playground CEO Samantha Lewis says DP has always been a leader in
the adult industry when it comes to technological advances, “We’re proud to
be on the cutting edge -- with both our movie productions and our
technology. The QR code is just another way for consumers to appreciate the
excellence that is, and always has been, our standard.”

About Digital Playground:
Digital Playground is the world leader in adult filmmaking and interactive
formats boasting the largest HD library available, as well as sexy and
powerful novelty lines to compliment blockbuster films. Since the Company’s
inception in 1993, Digital Playground has earned over 350 awards, currently
garners more than 80% of high definition sales within the adult market, and
is a leading provider of Blu-ray™ titles. Female owned and operated, Digital
Playground emphasizes quality first, employing fastidiously high production
values in erotic film for women, men and couples. Digital Playground’s
commitment to excellence, innovative technology, brilliant full-length
productions and exclusive Contract Stars are the secrets to its success and
makes Digital Playground the most highly demanded supplier of content for
hotel, IPTV, cable, pay-per-view and mobile networks worldwide. For
additional information, visit www.digitalplayground.com,
www.facebook.com/DigitalPlayground, or www.twitter.com/dpxxx.


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