Dear Apple: Where Is My Mac Pro?

May 11, 2013
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As I sat here today thinking about what I should write for my latest column here on SlashGear, I was distracted. I didn’t look at the latest news, like I usually do, and I wasn’t particularly interested in anything in particular. My mind was entirely dominated by one thought: the computer I was about to write the column on.

As I write this, I’m working on a Mac Pro that I bought several years ago. At the time, the computer was state-of-the-art and capable of handling all kinds of tasks. For me, it was a perfect solution: it offered me the flexibility to run three monitors, had the power to handle some video editing, and was running OS X – an operating system, I believe, is superior to Windows.

But now years later, I’m lamenting my purchase of the Mac Pro. Although it’s still chugging along, it’s not working as well as it once did. And despite my best attempts to squeeze every last ounce of performance out of this supposedly high-end computer, it’s falling short on several fronts.

While all this has been going on, Apple has been launching new Macs at a torrid pace. Since my Mac Pro purchase, the company has launched two new Mac designs – the MacBook Air and the MacBook Pro with Retina Display – and continued to update the iMac with outstanding design ideas. But it’s the Mac Pro that, save for a slight upgrade, has been ignored by Apple.

Now, I know that I’m not alone in wondering what is happening in Cupertino. Over the last few years, we’ve all been watching with baited breath as Apple hits the stage to unveil new Macs, hoping that a Mac Pro will be one of them. But each time, we’ve been disappointed. Apple’s customers have even e-mailed CEO Tim Cook to ask what in the world is going on. His response? Be patient.

[aquote]We're watching friends running Windows do far more than we can[/aquote]

Still, it’s hard for us to be patient. We’re watching our friends running Windows doing far more than we can with the Mac Pro. And it’s making us think twice about making the leap to a custom-built Windows desktop that, while not ideal, could actually deliver the enhanced power we need.

I’ve been holding off taking that plunge because I believe Apple has something up its sleeve for the Mac Pro. The trouble is, I just don’t know how much longer I can hang on. Yes, my Mac Pro is still doing its job, but it’s getting harder and harder to complete tasks. And I’m becoming more frustrated by the computer by the day.

So, I need to ask, Apple: where in the world is my new Mac Pro? If you’re not going to launch a new one, just put us out of our misery and tell us. If you are, make it quick; we’re losing faith that you’re actually going to launch a replacement. And the sooner we lose faith, the sooner you lose us to a Windows PC.

I never thought I’d say it, but it’s possible that I might just have to ditch my Mac Pro for a custom-built PC. Don’t make me do it, Apple. Don’t. Make. Me. Do. It.


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