Apple design chief Jonathan Ive has insisted that the company is resolutely focused on product innovation not revenue, merely relying on being "operationally competent" to make money. Coming after the Cupertino firm announced $8.8bn in income in the last financial quarter, Ive said that Apple's goal is always "to try and make good products", the Telegraph reports, and that the he and the company "trust that if we are successful people will like them." That approach almost saw the iPhone canned before it launched, in fact.
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