Archive for Jul 27, 2012

Apple’s gross margin for iPhone sitting around 50%

Apple’s gross margin for iPhone sitting around 50%

Anyone who follows tech and gadget news knows that Apple doesn't like to talk about its margins on its individual devices, but thanks to a court filing recently unearthed by Reuters, we now have a better idea of what they are. According to the court filing - which includes a statement from an "Apple expert witness" - the company enjoyed a gross margin between 49 and 58 percent on the iPhone between April 2010 and March 2012. That's a ridiculously high margin, which gives us a better idea of why Apple never wants to talk about the subject.

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Apple’s OS X Mountain Lion racks up over 2 million downloads in 48 hours

Apple’s OS X Mountain Lion racks up over 2 million downloads in 48 hours

Apple's latest Mac OS X Mountain Lion is seemingly off to a great start. With over 200 new features, iOS-style streamlined simplicity for your Mac and more the $20 upgrade price is worth it indeed. While these numbers aren't quite official, some math done over at HotHardware has Mountain Lion mauling the download charts with around 2.11 million already.

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Battlefield 3 Facebook ads led to 440% return for Electronic Arts

Battlefield 3 Facebook ads led to 440% return for Electronic Arts

When publishers are ramping up on advertising for an upcoming game, Facebook ads don't seem like a natural place to start. If EA's success with Facebook ads for Battlefield 3 is anything to go on, however, maybe they should be. In a recent investor call - Facebook's first one since its IPO - Facebook COO Sheryl K. Sandberg highlighted Electronic Arts' success in using Facebook ads to push the extremely popular game, saying that Electronic Arts spent $2.75 million on ads and now attributes $12.1 million in sales to the marketing campaign.

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Project Glass details and Google+ hangout coming Monday

Project Glass details and Google+ hangout coming Monday

News on Google's Project Glass just keeps coming and coming. It's no surprise that we're extremely excited and interested in the AR tech, but now we will hopefully be learning addition details early next week. Wednesday we shared details about the VIP treatment we will be getting for pre-ordering a pair at Google IO for around $1,500 -- and that treatment is about to start come Monday.

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Google under fire after failing to delete Street View data

Google under fire after failing to delete Street View data

Google admitted that the company had mistakenly not deleted all of the data it collected from users throughout the UK, and as a result it breached an agreement to delete all the data by December 2010. The data may include emails and passwords that were collected through unencrypted WiFi networks from its Street View cars in cities all around the world in 2010.

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Apple files patent application for high-resolution display in video glasses

Apple files patent application for high-resolution display in video glasses

Apple has applied for yet another patent with the US Patent Office, but instead of smartphone-related features, this patent covers high-resolution display in video glasses. The timing may seem suspect, what with Google's current Google Glass push going strong, but Apple has actually been filing patents related to video glasses since 2006. Indeed, this is nothing new for Apple, and with this latest patent application, it seems that the company is getting closer to achieving what it ultimately wants: bringing a retina-like display to the smaller screen you'd find in video glasses.

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AT&T HTC One X drops to $99 this Sunday

AT&T HTC One X drops to $99 this Sunday

Reports have surfaced from multiple sources apparently confirming that HTC's new flagship phone, the HTC One X, will be dropped to the awesome low price of just $99 from the folks at AT&T. The price drop has been officially confirmed, along with RadioShack also stating Sunday, July 29th, the price will take effect in their shops.

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Even more Apple prototypes surface

Even more Apple prototypes surface

Yesterday brought news of some Apple iPad prototypes kept secret until they were revealed in court documents, and now we've got even more pictures of freshly-revealed prototypes to show you, this time of the iPhone and the iPod Touch. Take a look at this first one below, which could be another version of the iPhone 3GS. We don't really know which generation this iPhone was planned for, but the inclusion of a home button and the lack of a front-facing camera makes us think that this one came along a little later in the iPhone's life.

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Nokia closes Finnish plant as part of restructuring effort

Nokia closes Finnish plant as part of restructuring effort

Cash-strapped Finnish cellphone maker Nokia has decided to close its Salo handset factory plant in Finland as part of its restructuring effort that was announced by the company in June. The news comes right after we heard that Nokia was dropping its Meltemi platform project in an effort to cut costs, and also right after stating plans to lay off 3,700 employees in Finland and 10,000 employees worldwide.

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Possible iPhone 5 leaked from case manufacturer

Possible iPhone 5 leaked from case manufacturer

Some new photos have hit the web showing what appears to be Apple's sixth iPhone. A Chinese case vendor is showing what looks to be the much anticipated iPhone 5 wrapped up in one of their production cases for the new smartphone. These pictures and that new docking port could be the iPhone 5's final design.

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Total Recall Game available for Android and iOS

Total Recall Game available for Android and iOS

The Total Recall Game just launched on Android and iOS to mark the upcoming feature film based on a remake of the 1990 movie with Arnold Schwarzenegger. The new movie is expected to have a different plot compared to the original, and the first-person shooter game will follow the same storyline as the remake.

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Parrot partners with senseFly and Pix4D on mapping UAVs

Parrot partners with senseFly and Pix4D on mapping UAVs

Parrot, the maker of the famous AR.Drone, has today announced two new ventures with companies chasing similar goals. The first is a $2.5 million investment with aerial mapping specialist Pix4D. That will see drones creating mapping solutions and geographical information using Pix4D's software. Pix4D will be providing the necessary imaging algorithms that helps the drones make 3D maps of the areas they fly over, while Parrot’s investment will help boost development.

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