Archive for Jul 27, 2012

Apple’s gross margin for iPhone sitting around 50%

Apple’s gross margin for iPhone sitting around 50%

Anyone who follows tech and gadget news knows that Apple doesn't like to talk about its margins on its individual devices, but thanks to a court filing recently unearthed by Reuters, we now have a better idea of what they are. According to the court filing - which includes a statement from an "Apple expert witness" - the company enjoyed a gross margin between 49 and 58 percent on the iPhone between April 2010 and March 2012. That's a ridiculously high margin, which gives us a better idea of why Apple never wants to talk about the subject.

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Battlefield 3 Facebook ads led to 440% return for Electronic Arts

Battlefield 3 Facebook ads led to 440% return for Electronic Arts

When publishers are ramping up on advertising for an upcoming game, Facebook ads don't seem like a natural place to start. If EA's success with Facebook ads for Battlefield 3 is anything to go on, however, maybe they should be. In a recent investor call - Facebook's first one since its IPO - Facebook COO Sheryl K. Sandberg highlighted Electronic Arts' success in using Facebook ads to push the extremely popular game, saying that Electronic Arts spent $2.75 million on ads and now attributes $12.1 million in sales to the marketing campaign.

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Apple files patent application for high-resolution display in video glasses

Apple files patent application for high-resolution display in video glasses

Apple has applied for yet another patent with the US Patent Office, but instead of smartphone-related features, this patent covers high-resolution display in video glasses. The timing may seem suspect, what with Google's current Google Glass push going strong, but Apple has actually been filing patents related to video glasses since 2006. Indeed, this is nothing new for Apple, and with this latest patent application, it seems that the company is getting closer to achieving what it ultimately wants: bringing a retina-like display to the smaller screen you'd find in video glasses.

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Even more Apple prototypes surface

Even more Apple prototypes surface

Yesterday brought news of some Apple iPad prototypes kept secret until they were revealed in court documents, and now we've got even more pictures of freshly-revealed prototypes to show you, this time of the iPhone and the iPod Touch. Take a look at this first one below, which could be another version of the iPhone 3GS. We don't really know which generation this iPhone was planned for, but the inclusion of a home button and the lack of a front-facing camera makes us think that this one came along a little later in the iPhone's life.

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Nokia closes Finnish plant as part of restructuring effort

Nokia closes Finnish plant as part of restructuring effort

Cash-strapped Finnish cellphone maker Nokia has decided to close its Salo handset factory plant in Finland as part of its restructuring effort that was announced by the company in June. The news comes right after we heard that Nokia was dropping its Meltemi platform project in an effort to cut costs, and also right after stating plans to lay off 3,700 employees in Finland and 10,000 employees worldwide.

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Parrot partners with senseFly and Pix4D on mapping UAVs

Parrot partners with senseFly and Pix4D on mapping UAVs

Parrot, the maker of the famous AR.Drone, has today announced two new ventures with companies chasing similar goals. The first is a $2.5 million investment with aerial mapping specialist Pix4D. That will see drones creating mapping solutions and geographical information using Pix4D's software. Pix4D will be providing the necessary imaging algorithms that helps the drones make 3D maps of the areas they fly over, while Parrot’s investment will help boost development.

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