Archive for February, 2012

Facebook debuts Offers, brings ads to mobile news feed and logout screen

Facebook debuts Offers, brings ads to mobile news feed and logout screen

Facebook made a few announcements regarding its advertising developments today during its first Facebook Marketing Conference. The company introduced Offers, a special discounts and promotions sharing feature, along with new premium advertising placement and Sponsored Stories in the site's logout page and mobile news feed. It also previewed a new "Reach Generator" that will help improve the reach of each post for advertisers and Page users.

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Amazon nabs Magnolia Pictures digital streaming rights

Amazon nabs Magnolia Pictures digital streaming rights

The biggest headline to make out of this story is not necessarily that Amazon Prime members can now stream Hobo With a Shotgun. Rather, the real story here is the contrast in the fact that Amazon has added another movie studio to its streaming program within one week of Netflix losing one of its biggest content partners. Netflix recently failed to renegotiate its contract with Starz Play.

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Fox, Warner, SanDisk, and Western Digital announce new ‘Project Phenix’ DRM

Fox, Warner, SanDisk, and Western Digital announce new ‘Project Phenix’ DRM

Twentieth Century Fox and Warner Bros. studios along with storage device makers SanDisk and Western Digital have teamed up to announce a new "Project Phenix" (intentionally mispelled) initiative that's aimed at making high-definition digital movie content available across multiple devices. The new digital rights management (DRM) standard is the brainchild of the Secure Content Storage Association (SCSA) and is being developed to be compatible with UltraViolet so that users can download movie content from the cloud as well as transfer it via compliant storage devices to be played on approved TVs, tablets or other media players.

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Netflix CEO wants to be part of your cable provider

Netflix CEO wants to be part of your cable provider

Usually when you read a high-concept article about Netflix and what its impact is to the entire telecommunications industry, the streaming giant is depicted as a threat to traditional cable providers. But Netflix CEO Reed Hastings doesn't see it that way. He envisions a world where Netflix and pay TV providers can live together, and in fact, they could even be part of the same service some day. So far, the cable companies haven't exactly been that excited.

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Facebook friends Ford to make a “social” car

Facebook friends Ford to make a “social” car

Facebook and Ford recently held a joint "Hackathon" event aimed at exploring new ways of making cars more social. About 30 engineers from both Ford and Facebook got together for the 24-hour event to rapidly develop prototype apps that would integrate Facebook's social elements with Ford's SYNC platform to create a seamless connected in-car user experience.

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Visa-sponsored survey: virtual good spending doubled from 2009

Visa-sponsored survey: virtual good spending doubled from 2009

Visa's digital monetization division PlaySpan commissioned a study that discovered Americans are really getting drawn into the world of virtual goods. Between 2009 and the end of 2011, consumer spending on this growing market has doubled. Last year we ended up spendng $2.3 billion for products and services that only existed in a virtual world. Among US gamers, 35% have purchased a digital item.

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Ferrari reveals F12 Berlinetta ahead of Geneva debut

Ferrari reveals F12 Berlinetta ahead of Geneva debut

Ferrari has revealed its fastest supercar to date, the F12 Berlinetta, complete with official rendering photos and videos. The F12 Berlinetta is set to debut on the world stage at next month's Geneva Motor Show and will be replacing Ferrari's aging 599 GTB. Although we've been seeing plenty of hybrid supercars lately, this one sticks to a traditional naturally-aspirated engine---an advanced 740-horsepower V12.

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Qualcomm provides developers with Snapdragon Windows 8 test machines

Qualcomm provides developers with Snapdragon Windows 8 test machines

Microsoft has re-ignited the fervor behind its new ARM version of Windows 8 at Mobile World Congress today, and Qualcomm wants developers to know that it's behind them all the way. The chip manufacturer has announced that it will provide custom-made Snapdragon developer devices specifically for working on Windows 8 ARM. The hardware will be provided specifically with the intention of testing and optimizing new ARM-based Windows software, which will be quite a challenge as developers contend with new code and chip standards.

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Intel connected-car investments total $100 million

Intel connected-car investments total $100 million

Intel sees the automotive market as the next place to bring wildly expanded and futuristic computer technologies. Intel Capital today announced that it is pouring in a $100 million fund into research that will help build the car of tomorrow. One of the specific goals of the initiative, dubbed the Intel Capital Connected Car Fund, is to make Internet-connected vehicles the new standard.

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Apple’s market value reaches $500 billion

Apple’s market value reaches $500 billion

Apple's market value peaked today, reaching $500 billion, a place not many have gone nor managed to stay for long. The company is already the most valuable in the world and the gap between it and second place Exxon continues to widen as investors jump on the bandwagon of Apple's recent holiday success and enticed by the possibility of Apple instituting a dividend. Today's milestone makes Apple only the sixth US corporation to have reached the $500 billion mark.

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