No, this isn't another exciting game of "Handbag or Handbomb", that discrete little red LED is actually the visible part of what AVING are calling one of their weirdest products of the year. It's a vibrating, flashing cellphone-reactive handbag that detects incoming calls and shakes itself about to make sure you detect them too. Not only will it catch mobile signals but flashing screens and silent alerts, too.
Thankfully you're not limited to this rather ugly design, as they'll add the tech bespoke to whichever bag you bring in. It's still all a bit crazy, though.