LAKE SUCCESS, N.Y., Aug 24, 2006 – Canon’s EOS Digital Rebel XT model – the camera that set all time sales records for digital SLRs of any persuasion (supplanting the original Digital Rebel’s claim to that title) - now takes its place alongside of the newest member of the irrepressible Rebel clan: the 10.1 megapixel EOS Digital Rebel XTi SLR camera. For 16 years, the Rebel brand has stood for advanced, sophisticated and easy-to-use. The new Canon EOS Digital Rebel XTi camera continues that legacy, taking discriminating photo hobbyists, enthusiasts, advanced amateurs and SLR aficionados to places digital dreams are made of…and more economically than ever before.
“The EOS Digital Rebel XTi camera continues to lead the way with impressive innovations and an array of advancements simply not found on other digital SLRs in the sub-$1,000 price-range,” stated Yukiaki Hashimoto, senior vice president and general manager of the consumer imaging group at Canon USA, Inc. “Canon technology is born of inspiration, imagination and our passion to help photographers make the best pictures possible. Nowhere is the combination of undeniable quality and value more evident than on this new EOS Digital Rebel XTi camera.”