comScore says online spending on Black Friday hit $648 million

Nov 29, 2010
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comScore says online spending on Black Friday hit $648 million

The weeks leading up to Black Friday are filled with promises of cheap gadgets, electronics, and savings galore. Black Friday sees tons of people hitting stores when they would normally be sleeping and more and more people are doing shopping online on Black Friday and Cyber Monday than ever before.

ComScore has revealed the numbers for Black Friday shopping in the US for this Black Friday weekend and has tossed in the numbers for online shopping on Thanksgiving Day. According to the metrics firm Black Friday online shopping hit $648 million, which was a gain of 9% from last year when the economy was much worse for most people.

ComScore also points out that the holiday season 2010 has so far seen 11.64 billion spent online, a gain of 13% from last year. Thanksgiving Day is reportedly a lighter day for shopping but posted a large growth in online purchases with a 28% increase to $407 million. The site also shows that online websites that funnel people toward deals are also becoming increasingly important with the leading site getting 3.1 million visitors on Black Friday.


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