CBS Uses Bluetooth-Enabled Billboards to Promote TV Shows

Sep 5, 2006

CBS announced plans for a new interactive marketing campaign that uses Bluetooth enabled billboards to send video clips from the fall lineup right to your mobile devices such as a cell phones, smart phones or PDA.  If you find yourself near one of these billboards, and desire to download the 30-second video clip, make sure you’re within 30 to 35.  Also, make sure to accept the transmission or else you’ll be waiting a really long time for it to complete.   This idea isn’t new, because it’s been implemented in Europe for years.  Us darn Americans are so behind on Bluetooth technology.

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