Canon's EOS M mirrorless camera may have only been officially announced this morning - and not due to hit shelves until October - but if you want one from the first batch the advice is to flex your credit card today. Pre-order listings for the new EOS M have already gone live at some online retailers, priced at $799, along with warnings that initial stock is unlikely to be sufficient to meet demand from shutterbugs.
"Initial orders for this product are scheduled to begin shipping in October, but due to the high demand we anticipate being unable to fulfill all customer orders with our first allocation" Amazon warns today. "Product supply from Canon is very limited. Your place in line will be maintained, and we will not charge your credit card until we ship the product."
The retailer also has pre-order listings for the EOS M accessories, with the Speedlite flash and 18-55mm zoom lens also expected in October and also carrying stock warnings. The basic EOS M kit comes with the camera body itself, the EF-M 22m f/2 STM kit-lens, a neck strap, LP-E12 battery pack, LC-E12 battery charger, USB interface cable and a CD with the various manuals and apps.
Unsurprisingly, given the EOS M being Canon's first attempt at the mirrorless segment and the huge number of aficionados to the brand, the camera has prompted a fair degree of interest. As well as being more pocket-friendly than Canon's DSLR range, it uses a slick touchscreen interface which borrows gestures like pinch-zoom from smartphones and tablets.
More details on the Canon EOS M here.