New information regarding Canon’s EOS 400D is available for the world to read, thanks to the Chinese Canon website. The new Canon digital SLR sports a new 10.1 effective megapixel CMOS image sensor, a large 2.5-inch LCD display, and a 9-point auto focus system.
Canon EOS 400D features
• 10.1 effective Megapixels
• APS-C size 22.2 x 14.8 mm CMOS image sensor
• Focal length of 1.6x
• Dust removal system
• 3 frames per second – maximum of 27 JPEG or 10 RAW
• 9-point auto focus system
• 2.5-inc LCD monitor
EOS 400D set to meet massive consumer demand.
Canon today announces its next generation D-SLR: the EOS 400D. Featuring a 10.1 Megapixel CMOS sensor, new EOS Integrated Cleaning System, larger and brighter 2.5″ LCD and 9-point AF, the model is predicted to take the lead as the world’s most popular camera. It is positioned above the EOS 350D, currently the fastest selling SLR camera of all time.
Canon’s EOS 300D, the world’s first consumer D-SLR, kick started a digital revolution in 2003. “We are now witnessing a mass consumer trend towards D-SLR,” said Mogens Jensen, Head of Canon Consumer Imaging Europe.
Consumer research shows it is not only existing film SLR owners now switching to digital SLR photography. “On top of the existing 21 million analogue EOS shooters, a completely new profile of consumer is adopting digital EOS and driving growth,” said Jensen. “With European household penetration having only just hit 3%, the question now is not ‘will this market be big’, but ‘how big will this market become’.”The EOS 400D features:
Canon is the only D-SLR brand to own and manufacture the sensor, processor and lenses in house. “EOS photographers benefit from 20 years of ongoing research investment into EOS,” said Jensen. “EOS photographers have the great advantage of owning a system camera in which every element is designed at a very fundamental level to work as a balanced, integrated whole. It is one reason why more than 70% of registered photographers at the Athens Olympics shot on EOS.” With EOS, Canon aims to provide consumers with the widest and most expandable camera system available, including over 60 EF lenses and Speedlite flash units.