Borders to be eBook Seller for Spring Design Alex eReader

Jan 8, 2010
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Borders and Spring Design has announced an agreement to feature the upcoming Borders eBook store powered by Kobo on the new dual-display Alex eReader later this year.  The new Borders-branded eBook store will allegedly offer more than two million titles.  Guess Borders was telling the truth all along when they recently denied eBook reader plans – apparently not in-house doesn’t count.

"Our agreement with Spring Design represents another step in our digital strategy, which continues to focus on offering book lovers - including our more than 35 million Borders Rewards loyalty program members - high quality content on the device of their choosing," said Borders Group Chief Executive Officer Ron Marshall. "We look forward to bringing a world class eBook experience to Alex users."

The Spring Design Alex dual screen eBook reader was unveiled in October, featuring both a 6-inch E Ink panel and a 3.5-inch color touchscreen, based on Google’s Android platform, with integrated 3G and Wi-Fi.  It seems likely that this partnership with Borders will allow the Alex to compete with Barnes & Noble's Nook and Amazon's Kindle.


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