BlackBerry Storm datasheet details sales tactics, hints at Nov. 1st launch

Sep 17, 2008
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A pre-launch internal document detailing sales plans for the Verizon BlackBerry Storm has leaked, instructing sales staff of which customers to target, how the touchscreen device will be marketed, and confirming that the handset will not be sold without an email package.  It also lets slip a few dates, including a "launch date" (likely for the start of marketing) of September 22nd and, repeatedly, a "target customer" date of November 1st, hinting at a release on that day.

Generally sales tactics are as you would expect: Verizon sales staff are told to target customers likely to, or with a history of, swapping carriers, in the hope of locking them into a 24-month contract.  The Unlimited BlackBerry Email & Web package is priced at $29.99 a month.

The Storm has both CDMA and GSM connectivity for worldwide use, and is based around a large touchscreen with haptic feedback.  According to previous leaks, Verizon will be billing the RIM device as having "one of the highest resolution screens on the market today".


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