Bing falls in the rankings, is replaced by Russian search engine

Brittany A. Roston - Feb 8, 2013
Bing falls in the rankings, is replaced by Russian search engine

It's an embarrassing day for Bing, with the search engine officially falling in ranking under the apparently not-completely-obscure Russian search engine Yandex, which now holds steady as the fourth largest search engine in the world. This information comes from a ComScore report that shows Yandex as hitting a higher number of users per month in both November and December 2012 than Microsoft's offering.

Not surprisingly, Google came in at number one with a total of 114.7 billion searches, totaling a whopping 65.2-percent of the market share. Baidu, a Chinese search engine, held steady in second place with 8.2-percent of the market share and 14.5 billion searches. Yahoo! came in at a modest third place with 4.9-percent market share and 8.6 billion.

Then, in a surprising turn of events, Russia's Yandex came in number four, with 2.8-percent of the market share and 4.8 billion searches. This nudged Bing out of its fourth-place slot by a relatively small amount. Microsoft's search engine is ranked at 2.5-percent of the market share with 4.4 billion searches.

Although Yandex is not a common name in much of the world, it is a popular search engine in Russian-speaking locations, responsible for over 60-percent of searches performed in Russia. Its ranking is likely established for the same reason Baidu's is - the large population to which it caters. The thing to keep in mind, however, is that while Microsoft's search engine score is determined by multiple services/properties, Yandex is just Yandex - a Russian search engine that stands on its own, with no outlier software, that still beat Bing.

[via Search Engine Watch]

More on Microsoft