Beats Project Daisy pulls off as stand-alone music service

Jan 10, 2013
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Beats Project Daisy pulls off as stand-alone music service

This week the folks at Beats Electronics have announced Ian Rogers as CEO of a brand new stand-along music service-based company that'll operate under the Beats Electronics umbrella. This move has the Dr. Dre and Jimmy Iovine founded company pushing forward with this separate sect that'll be joined by music industry veterans Luke Wood and Trent Reznor as well as music company Topspin. Breaking this all down into its simplest terms: there's about to be a new Beats-related music entity in the market that sells digital music.

If the world is ready for another music sale service, this may very well be it - the Beats group have invested in Topspin, a group that makes music sales possible for the artists themselves. Artists use Topspin to sell music from their own website as well as through a variety of social media networks, making it a slightly more "universal" model for those who want to purchase music. Though not a whole lot of details have been revealed at the moment (as evidenced by the name "Project"), it could be a winner with such name-ties as Trent Reznor (of Nine Inch Nails fame).

As Iovine notes, "what's missing from the digital music landscape is a cultural context. We need to bring an emotional connection back to the act of music discovery. With Trent and now Ian we have the right team in place to do it." Trent Reznor has been known for making his own music available in a variety of unique ways, being very vocally dissatisfied with the connections available to him as a giant artist to the fans of his music.

Here with Project Daisy and the additional brand recognition power of the entity known as Beats, a change may be made. As Rogers notes, “this is the opportunity I’ve been working toward my entire career.” Stick around here at SlashGear for more details as they flow inward - what do you think this team of music magicians will be able to accomplish? We shall see!


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