SlashGear

It is rare that cosmetics make their way onto gadget blogs, however, this Estee Lauder mascara has managed to make its way onto several. Oddly, the mascara is battery-operated, to offer an extra edge above the competition.

I have on occasion been swayed to change brands due to a commercial that draws me in enough to make me think the new brand will do something new and spectacular. However, I typically find its no different from the rest. Essentially, it’s black gunk wiped across eyelashes.

Yet, this battery-operated one is supposed to offer a full 360-degree coat on your lashes by vibrating the wand. To be honest, I still am skeptical that it is anything all that revolutionary, it’s worth a shot though. It will be sold exclusively at Saks Fifth Avenue, releasing on July 17th.

[via slipperybrick]