Consider this my official holiday gift guide column. I’m not going to do a round-up of all my favorite gift ideas. I’m not going to recommend which phone you should buy, which laptop, which Lexus, or whatever. There are plenty of great gift guides to tell you all that (and I’ve even worked on some of those, myself). I’m not even going to recommend a specific product. I’m just going to tell you to buy a Blu-Ray player. I don’t really know which one to buy, and I don’t even have one myself. But it’s become the number one item on my list, and it should be for you, too.