"Poetry is the spontaneous overflow of powerful feelings: it takes its origin from emotion recollected in tranquility" - William Wordsworth Recently, the sitcom “How I Met Your Mother” digitally altered a rerun to feature an advertisement for an upcoming movie. I would not call the reaction online outrage so much as trepidation. There is a huge concern that this will become the norm in television. A revisionist history where the reruns, which act as a stored memory of the shows we once watched, or never got the chance to see, are subject to the whims of commercialism. What if all of the boxes of cereal in Jerry Seinfeld’s apartment are changed to modern brands? What if the beers poured in Cheers are all adapted to modern brews? What if K.I.T.T. is suddenly a Camaro, since the Pontiac brand has disappeared?