I love watching excellence in motion. Watching Fred Astaire dance, reading a poem by Robert Frost, watching Michael Jordan play ball, Tiger Woods play golf or opening new products that have the ability to bring a smile to my face. They all share one thing, these folks make it look so easy. The result of hard work and tireless practice is that the performance appears almost effortless. Of course, that’s never the case.
I’m constantly amazed at the number and the degree of badly designed products out there that come to market. I’m talking bad stuff. I mean stuff that had to go from concept, to design, to prototype and eventually make it to the retail channel. Stuff so bad that it’s impossible to imagine that anyone in their right mind signed off on the process and the steps along the way. The stuff that makes you scream…”what were they thinking?” You don’t need to be a genius to know that some of this stuff just won’t work. It isn’t rocket science, it’s just focusing on the basics and this is why much of the criticism is warranted.