On April 10th, 2009, Apple started a contest for those who love the App Store, and downloading applications from it. They announced that they were catching up to the 1 billion downloads mark, and to celebrate the company wanted to hand out a $10,000 iTunes gift card, along with a few other prizes. On April 24th, they closed down the contest, as they officially passed the 1 billion downloads mark. Now, Apple is ready to celebrate again, as they've put up the app download counter again, this time tracking their arrival at 10 billion downloads. And once again, you could win if you're lucky enough.