Author Archives: Don Reisinger

Don Reisinger is a technology and video game columnist. You can see what he's up to each day on Twitter by following him @donreisinger.

Nobody cares the Apple TV was a no-show at Apple’s event

Nobody cares the Apple TV was a no-show at Apple’s event

After the lights went down on Elvis Costello and Apple’s September 10 iPhone event came to a close, the Internet was abuzz with stories discussing what the company didn’t announce at its event.

Surprisingly, the discussions surrounding what wasn’t announced didn’t solely reside in news about the iPad or long-lost Apple television. Instead, the Apple TV made an appearance in many of those reports, with analysts, Apple handicappers, and consumers wondering where in the world their updated set-top box was.

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Why the Mac Pro, Not the iPhone 5S, Is My Most-Anticipated Apple Product In 2013

Why the Mac Pro, Not the iPhone 5S, Is My Most-Anticipated Apple Product In 2013

With the possibility of Apple holding a special press event on September 10 looming large in the industry, the excitement surrounding the expected launch of the iPhone 5S has hit a tipping point. Everywhere one turns, they’re finding more rumors and more excitement about the possibility of Apple delivering a new smartphone.

Although I’m an iPhone owner and I’m all for investing in a new smartphone, the iPhone 5S isn’t nearly as important to me as it might be to others. Like it or not, the iPhone 5S promises to be a known quantity. So, perhaps that’s why I’m so excited for the new Mac Pro. In fact, that computer will be everything the iPhone 5S just isn’t.

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Can Ashton Kutcher’s Steve Jobs Movie Please Everyone?

Can Ashton Kutcher’s Steve Jobs Movie Please Everyone?

Earlier today, I watched a trailer for the upcoming Steve Jobs biopic, jOBS. The film, which stars Ashton Kutcher, claims to be the definitive movie source for the life and times of one of the most iconic figures in all of the technology industry.

Based on the trailer, it appears jOBS will start out the beginning of Apple, delve into the co-founder’s personal life, and talk about some of his greatest achievements. The movie will also follow some of Jobs’ greatest debacles, including being thrown out of the company he co-founded by the powers at the top.

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Why Can’t Other Tech Companies Be Apple?

Why Can’t Other Tech Companies Be Apple?

Apple is the company that every other firm in the industry wants to be. And why not? For years, Apple has been generating billions of dollars in profits, and the company’s products are considered the very best in the world by a countless number of customers. Apple is simply the most important technology firm in the world.

And yet, over the last decade, we’ve watched company after company attempt to be the next Apple. The companies have tried to produce products that look like Apple devices, they’ve engaged in business practices that resemble those set out by Steve Jobs, and they’ve tried to revive their marketing efforts by making it cooler. All the while, few customers have taken notice.

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The Wii U Needs to Be Replaced By A Real Contender – Now

The Wii U Needs to Be Replaced By A Real Contender – Now

Can we all finally admit that the Wii U is in huge trouble? I mean, for months I’ve been saying it here on SlashGear, and yet, the company’s most ardent supporters have continued to say that the console will be just fine. But again, that argument flies in the face of the facts.

Nintendo earlier this week announced that during the last quarter, it sold just 160,000 Wii U units worldwide. That’s right – worldwide. To say that’s an abysmal showing for a console that hasn’t even been on store shelves for a year might just be the biggest understatement I can think of at this moment.

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Who Knew? Hardware Is the New Software

Who Knew? Hardware Is the New Software

It wasn’t long ago that Microsoft supporters and fans would laugh at Apple and Steve Jobs, saying that as wonderful as he was believed to be, he never had the kind of money that Bill Gates did. At the end of the day, those people would argue, it was software that sold products and actually mattered; not hardware.

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Let’s Stop Pretending the Kinect Is A Gaming Device

Let’s Stop Pretending the Kinect Is A Gaming Device

When I look around the technology space, I can’t think of any single product that is so poorly associated with another device than Microsoft’s Kinect. The sensor, which is supposedly designed with gamers in mind, actually delivers very little value to gamers nowadays. In fact, the Kinect is designed for computers and entertainment – gaming is an afterthought.

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Why Nintendo Has No Choice But to Go Multiplatform

Why Nintendo Has No Choice But to Go Multiplatform

I know what I’m about to say will annoy millions of Nintendo fans around the globe and maybe even make some of the executives at the company scoff, but the way I see it, there’s no other way out for Nintendo than to end its love affair with consoles and go multiplatform with its hit titles.

I understand that, for years, Nintendo has rebuffed all suggestions that it should bring its titles to other multiple platforms. The company believes that it’s still going to benefit most from offering hardware and software on a single product and can’t fathom the thought of putting Mario or Zelda on an Xbox or PlayStation. First-party titles are the secret to its success, after all.

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