Author Archives: Don Reisinger

Don Reisinger is a technology and video game columnist. You can see what he's up to each day on Twitter by following him @donreisinger.

Will new Microsoft CEO Nadella sell the Xbox division?

Will new Microsoft CEO Nadella sell the Xbox division?

Here's a question for you: will Satya Nadella, Microsoft's newly appointed chief executive, sell the Xbox division?

There have been some rumblings in the past that Microsoft could sell the Xbox division, but it's not been clear which companies would actually want to own the business. It also might make it a harder sell, since the company recently acquired the rights to the Gears of War franchise, and has continued to say that the Halo franchise will be an important part of its gaming strategy over the next several years.

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10 years from now it’s Google’s world: we’ll just be living in it

10 years from now it’s Google’s world: we’ll just be living in it

I don't have a crystal ball, so it's hard for me to see into the future like some. But the writing appears to be on the wall in the technology industry: Google, the company that made a name for itself in search, will go on to become the most influential and important company in the world within the next decade. Moreover, the company's efforts will turn us all into citizens of a world we'll call Google.

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It’s time, Nintendo: Kill Wii U and think big

It’s time, Nintendo: Kill Wii U and think big

I know I've said this before, but it's official now: the time has come for Nintendo, at long last, to kill the Wii U and move into other areas in which it might be able to actually grow its business.

Nintendo earlier this week announced that it's been forced to slash its Wii U sales expectations by millions of units, saying that it felt the heat from a wide range of players in the market, including Sony and Microsoft. The company also didn't seem to believe that the world wouldn't care about the Wii U. Oh, how wrong Nintendo was.

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The secret to Nest’s future success: Be as un-Google as possible

The secret to Nest’s future success: Be as un-Google as possible

When Google announced last week that it had agreed to acquire Nest for more than $3 billion, there appeared to be a general consensus in the tech world: bad news.

While it's true that Google has acquired companies in the past, like Motorola, that it has largely left alone, its track record of ensuring a company is actually kept intact with the same culture that made it popular and successful isn't necessarily so great. And there's some concern – despite Google's own best assurances to the contrary – that the search giant might again hurt Nest.

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It’s Time for the Game Industry to Adopt a Controller Standard

It’s Time for the Game Industry to Adopt a Controller Standard

The time has come: the video game industry must finally come together to pick a single standard for game controllers that will work across platforms and easily handle gameplay on any device.

At the Consumer Electronics Show (CES) this week, a slew of companies showed off their own Steam Machines. That, coupled with the latest-generation consoles, the possibility of the Tegra K1 bringing yet more set-top boxes into the gaming space, and products like Ouya, sitting on store shelves, it becomes all the more apparent that we’re in gaming overload.

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CES: The Best, Worst Thing to Happen In Tech

CES: The Best, Worst Thing to Happen In Tech

The Consumer Electronics Show (CES) is right around the corner, which means the time has come for all of us to get excited about the latest and greatest technologies companies will be showing off this year.

As countless industry analysts and pundits will tell you, this year’s CES will play host to a bunch of developing technologies, including Ultra HD, wearable tech, and others, and there appears to be little chance that some of the old standbys, like 1080p HDTVs and PCs will be able to make the kind of splash that they once did at the show.

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Nintendo Needs to Launch a New Console In 2014

Nintendo Needs to Launch a New Console In 2014

It’s official: the time has come for Nintendo to put an end to its Wii U game-playing and launch a new console in 2014.

Now, I should note that the Wii U shouldn’t be tossed aside like yesterday’s news, but it should be dramatically reduced in price. What’s more, it should become the “cheap” console option for those who want to get into Nintendo gaming. For everyone else, Nintendo needs to deliver a high-end piece of hardware that can compete with the Xbox One and PlayStation 4.

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Is in-home multiplayer gaming going to die?

Is in-home multiplayer gaming going to die?

Over the last several weeks, I’ve been hunkered down in my house playing video games. I’ve all but turned my back on previous-generation hardware so I could double down on the Xbox One and PlayStation 4 and provide reviews where necessary.

While the majority of my time playing new titles has been positive, not everything was great. In fact, one increasingly concerning reality presented itself while I was playing the Xbox One and PS4 that troubles me greatly: in-home multiplayer gaming appears to be one a one-way spiral towards untimely death.

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Should I become a Google Glass Explorer?

Should I become a Google Glass Explorer?

So, it happened: Google e-mailed me last week and asked me if I’d like to join the Glass Explorer program. Although I immediately jumped at the chance to become of the few Explorers, I took a step back when I looked at the $1,500 price tag (before tax) and tried to decide whether it’s really worth it right now.

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Why Apple’s 2013 promises bigger things for 2014

Why Apple’s 2013 promises bigger things for 2014

Apple had a somewhat strong year in 2013. The company showed off the iPad Air, unveiled a new iPad mini with a Retina display, and its upcoming Mac Pro might just be the most impressive desktop the company has ever launched. And as its revenue showed during the period, customers seemed to like what the company had to offer.

But I have a bit of a different take on the last year. While Apple had a broad launch lineup in 2013, nothing beyond the Mac Pro was truly “groundbreaking.” And by the look of things, that was intentional. That’s right – 2013 is designed to be the precursor for what promises to be a major 2014.

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