Author Archives: Don Reisinger

Don Reisinger is a technology and video game columnist. You can see what he's up to each day on Twitter by following him @donreisinger.

What’s More Important: Hardware or Software?

What’s More Important: Hardware or Software?

It’s an age-old question: hardware or software?

On one hand, the hardware is what you hold or have plugged in. Hardware has all of the components that make your particular device work, and without it, the software would not be accessible. The better the hardware, the more appealing (in theory) the experience.

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Why I Support Microsoft’s $99 Xbox 360 (And Why You Should, Too)

Why I Support Microsoft’s $99 Xbox 360 (And Why You Should, Too)

Looking around the gaming space right now, there is an awful lot of controversy surrounding Microsoft’s recently announced decision to offer its Xbox 360 4GB console with Kinect for $99. In order to get that price, customers must sign up for two years of Xbox Live Gold and pay $15 per month.

According to critics, such pricing can lead to the unraveling of the console market as we know it. Going forward, they say, customers will be forced into online services just to get better pricing on a device. What’s worse, it could see console makers push their prices up, similar to the way carriers do when customers opt to buy a smartphone contract-free, they say.

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Do You Really Need to Buy New Call of Duty Games Each Year?

Do You Really Need to Buy New Call of Duty Games Each Year?

The video game industry has once again been thrust into a state of excitement. Every year around this time, Activision unveils a new trailer for the next installment in the Call of Duty franchise. And each year, millions around the globe get ready to buy it up later in the year.

This time around, it’s Call of Duty: Black Ops 2, a follow-up to the wildly popular Call of Duty: Black Ops released back in 2010, and the successor to last year’s mega-hit Call of Duty: Modern Warfare 3. By all measure, Black Ops 2 looks to be a fun experience for those who want to play both the single-player campaign and multiplayer.

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Everyone Is Scared of Amazon – And They Should Be

Everyone Is Scared of Amazon – And They Should Be

There was a time when some of the biggest electronics retailers in the world had issues with Amazon. They realized that the online retail giant was able to beat them on price, and with more and more people coming to its site, it had the ability to take them down.

The past is littered with companies that tried to go up against Amazon, including Circuit City, CompUSA, and others. Best Buy is now having some trouble competing against online giants like Amazon, and by the look of things, eventually, only mega retailers like Walmart, as well as small boutiques, might survive the online onslaught.

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Why Nintendo Should Sell (And Why Sony Should Buy It)

Why Nintendo Should Sell (And Why Sony Should Buy It)

I know I’ve been a little tough on Nintendo lately, saying recently that the company should ditch plans for hardware and start licensing its software, and explaining why I believe it won’t be able to chart the gaming industry’s future. And although many Nintendo fans didn’t like it, I’m a firm believer that the company’s recently announced fiscal year losses seem to prove my point.

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Why There’s No Stopping iTunes

Why There’s No Stopping iTunes

Quite often when I buy a product on Amazon, the retail giant offers me the opportunity to download some free tracks from its MP3 store at no charge. And yet, I can’t remember a single time when I’ve taken advantage of the offer. I like free music like the rest of us, but to me, there’s only one multimedia store worth using: iTunes.

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Without Movies, Netflix Is Dead In the Water

Without Movies, Netflix Is Dead In the Water

There was a time when Netflix was a special company. The firm had come up with a new idea that would take out outdated companies, like Blockbuster and Hollywood Video, by allowing customers to get access to titles in the mail. Meanwhile, it was proving that with the right idea and some cash, any startup could take down an entrenched company.

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Why Nintendo Won’t Determine Gaming’s Future

Why Nintendo Won’t Determine Gaming’s Future

There’s no question Nintendo has made a huge impact on the gaming industry. Over the last couple of decades, Nintendo has been a change agent in the gaming space, prompting companies to look to the future when developing games or hardware.

Remember Super Mario 64? It was the first time that we saw Mario in all of his 3D glory and the first time, for sure, that we realized how fun 3D platforming could be. The Nintendo Entertainment System and the Super NES forced other companies to invent new ideas just to keep up. Even the Nintendo Wii, which was first to deliver fun motion-gaming, has set off a craze that might never be stopped.

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Cable Cord Cutting? Ha! Never!

Cable Cord Cutting? Ha! Never!

I’ve often been asked by friends and family that have made the leap if I would ever consider cutting out cable television, ditching my service with my provider, and moving into the great, cord-cutting frontier. Those who press me say that if I make the move, I’ll be able to enjoy nearly all the same entertainment, but I will no longer need to pay Time Warner Cable for the, uh, privilege, of using its service.

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