Today T-Mobile USA has revealed a plan to give users single stocks in exchange for bringing new customers into the fold. In the prospectus for this plan, T-Mobile suggests that these stocks can be given to T-Mobile customers "who are individuals" (not businesses) for one of three different reasons. Stocks can be given for being customers, becoming customers, or referring new customers. It seems relatively simple. T-Mobile USA also suggests that redemptions of "Stock Up Rewards" will be "fulfulfilled through open market purchases of Shares by LOYAL3 Securities, Inc. ("LOYAL3 Securities")."