This is it - the "mass market" electric car that Tesla has been promising and teasing since Elon Musk & Co. decided to shake up the auto industry. Undercutting the current Tesla line-up by tens of thousands, and opening the door to EV ownership with that coveted badge - and the promise of the rapidly-evolving technology behind it - to a whole new cohort of drivers, to say the Model 3 is anticipated is to understate it considerably.
Offer people free power for their electric cars and they'll undoubtedly plug in and take you up on that offer, and that leaves Tesla in a potentially tough spot. One of the electric car maker's perks for drivers of its Model S and Model X EVs is access to the Supercharger network, a growing number of high-speed charging stations at which not only do the vehicles get juiced-up fast, it doesn't cost a thing.
If Tesla is the Apple of the auto industry, then today's big reveal of the Model 3 is the equivalent of the iPhone 7 keynote. Elon Musk & Co.'s plans for an affordable electric car more suited to the needs - and bank balance - of the mass market have been ticking away in the background for some time now, but it's only today, at an event at its facility in Los Angeles, CA, that we'll get the first clear sight of the fruits of those efforts.
Sony is creating a new idea incubator unit, pulling together wearables, unusual home entertainment, and other odd R&D in the hope of figuring out the next big thing. The Sony New Business Incubation Group (NBIG) will hunt down potential "products that span and integrate conceptual consumer technology, human interaction and the environment around them," the company says today.
Volkswagen's dieselgate fall-out woes continue, with the news today that yet another US government agency is suing the automaker over its diesel adverts. VW has admitted to fitting a "defeat device" to hundreds of thousands of cars, artificially reducing emissions when the car spotted it was being tested but then pushing out exponentially more nitrogen oxide than regulations permit under normal use.
The smartphone may be the remote control for your smart home, but there are times when a simple button makes a lot of sense. August's Smart Keypad has eleven of them, a $79 add-on to the company's Smart Lock that allows you to unlock the door with a PIN code as well as grant access to visitors who might not have an iPhone or Android device.
Home security is one of the cornerstones of the Internet of Things, and seeing who is at the door - and then optionally letting them in - is a growing market. August is following up its popular Smart Lock with the August Doorbell Cam, a handsome WiFi-connected streaming video camera which gives you a sneaky eye on the front door frame. At $199, though, before you've even bought the Smart Lock, it's not a cheap upgrade for your home security, but does the convenience make it worth it?
Wine drinkers who lack the commitment to finish the whole bottle will soon have a digital solution, as the Internet of Things attempts to wirelessly-connect yet another part of our lives. Kuvée is hoping to give the wine bottle some smarts, with a WiFi-enabled sleeve that brings Keurig-style convenience to casual drinking - albeit at a price.
Wildly popular blogging platform tumblr is restoring one of its most-missed features, adding back replies to posts. The feature allows tumblr users to add comments to one specific post, without having to reblog it to their own blog, and had been removed when tumblr introduced private messaging in 2015.
Toyota plans to beat the NHTSA deadline to automatic braking by a whopping four years, announcing it will make the safety tech standard on nearly all of its cars by the end of next year. The technology, automatic emergency braking (AEB), is currently offered as an option on several Toyota and Lexus models, along with features like adaptive cruise control and lane departure guidance.
Mazda's fourth-generation MX-5 Miata might be the lightweight droptop for purists, but it's the Miata RF that will satisfy the mass market hunting biggest bang-for-buck. The slick fastback style and mechanized roof give the classic roadster a brand new twist, not to mention a degree of Porsche Targa-esque theater, that's likely to appeal to drivers who might want luxury coupe looks but on a much tighter budget.