Word has it Facebook is looking to acquire crowdsource navigation app Waze for a hefty $1 billion. Such a move would provide the social network with an array of location-based data far more substantial than any it has had thus far, adding the information on top of what it already knows about consumers' likes, check-ins, and social circles. There's been a lot of talk about what Waze could do for Facebook, but the end result of that is more personal: what a Waze acquisition could mean for mobile users. Location data presents the ability to uniquely blend our real-world and digital worlds, mixing them together in such a way that one is always fueling the other.
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