Analysts have been predicting that this would happen forever, but most didn't assume that it would happen so fast. I'm speaking, of course, of AMD's "retiring" of the ATI brand after the two companies successfully combined. The first hint comes when you try to visit ATI's website; not only is the ATI logo gone, but the URL is now http://ati.amd.com. Also, a new marketing campaign by AMD proudly proclaims "AMD + ATI = The New AMD." However, a new press release finally puts any and all doubts to rest about the fate of the ATI brand; to read it, hit the jump!
On October 25, 2006, AMD and ATI joined forces in a transaction that combines AMD’s technology leadership in microprocessors with ATI’s strengths in graphics, chipsets and consumer electronics. The result is a processing powerhouse: a new competitor, better equipped to drive growth, innovation and choice for its customers in commercial and mobile computing segments and in rapidly-growing consumer electronics segments.
Headquartered in Sunnyvale, California with centers of excellence around the world, the new company has a combined workforce of approximately 14,900 employees. This transaction breaks new ground for both companies and is expected to provide increased customer benefits in four key technology areas:
As a combined company, AMD and ATI will develop commercial platforms that deliver simplicity, stability, and manageability in graphics-rich and mobile environments.
As a combined company, AMD and ATI will advance mobile computing by delivering integrated platforms that are designed to extend battery life while optimizing graphics and media processing.
Consumer Digital Media
As a combined company, AMD and ATI will empower users to create and experience rich, immersive digital entertainment across multiple consumer devices, including PCs, handhelds, and digital televisions.
As a combined company, AMD and ATI will deliver highly-integrated, low-cost, power-efficient solutions to meet the expanding demands of billions of new users in emerging markets.