ASUS predict $200 Eee PC netbook in 2009; focusing on 10-inch models

Oct 31, 2008

ASUS president Jerry Shen has been doing some more netbook soothsaying, as the company announces its Q3 2008 financial performance.  Of most interest to us is the double-whammy that Shen predicts a $200 Eee PC sometime in 2009, as well as the phasing out of 7 and 8.9-inch models in favor of more 10-inch netbooks.  That way, the president believes, ASUS will be able to take a full 30-percent of the netbook market next year, estimated at between 6 and 7.5 million units.

The release of a $200 netbook would be the first time the segment's promise actually panned out to the real-world; back at their inception, the idea of a $199 budget ultraportable was well publicised, but manufacturers found it difficult to bring technical costs and the need for financial returns down to a level where that price-point was feasible.

Netbooks using hard-drives currently make up 70-percent of the total Eee PCs sold, with the remainder being flash-memory based.  Similarly, Microsoft Windows XP has proved more of a draw to consumers than Linux, outselling it 7:3.  Netbooks make up 22-percent of ASUS' total revenues, compared to 47-percent from notebooks.

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