Comments on: Apple’s secret packaging design and testing room revealed

By: Chonerox3

Chonerox3 — Wed, 25 Jan 2012 17:35:00 +0000

hater

By: Anonymous

Anonymous — Wed, 25 Jan 2012 08:47:00 +0000

Heh, the Jobsian push for aesthetics, and the resultant fallout, is legendary. I think one late model AppleII did not have a fan because Jobs did not like their noise. End result was that the board would overheat and warp, popping the components loose. The tech support quick fix, if you did not want to ship it back to them, lift it a couple of inches from the desk and drop it. And the Mac Cube had its troublesome button because Jobs nixed the use of a ordinary switch.

By: Anonymous

Anonymous — Wed, 25 Jan 2012 08:47:00 +0000

Hehe, there is the Christmas classic about kids playing with the box the toy came in…

By: Anonymous

Anonymous — Wed, 25 Jan 2012 08:43:00 +0000

Yep, it is all about shortcircuiting the thought process and get people to go all emotional. And given what one can observe online, it seems to work incredibly well. Btw, this is something that has been going on in one form or other since the 1920s. This was when industry found itself with a production capacity well in excess of demand thanks to WW1. And so they started employing psychology to try and bypass ration considerations of need, and appeal straight to instinctual wants. Apple just seems to be the most effective employer of such in the tech world, but markets like fashion and cars have been doing it for a very long time.

By: Anonymous

Anonymous — Wed, 25 Jan 2012 08:38:00 +0000

Figures, Apple is more marketing and experience than anything else these days. It is a stage act like no other in the tech business.

By: Anonymous

Anonymous — Wed, 25 Jan 2012 06:31:00 +0000

For fuck’s sake, it’s a box. Who gives a shit about a box. It’s whats in the box that should titillate. Only an ifan would be that stupid to get excited over a box, but then again, were talking about an iphone, so yes, throw the phone away and savour the box. oooeee

By: Anonymous

Anonymous — Wed, 25 Jan 2012 03:43:00 +0000

Emphasis is upon the secrecy.

However, it’s likely this “room” also has thermoform, industrial laser cutter and 3d printer for rapid prototyping the plastic bits and testing their fit.. have one of those in moms basement too?

By: Anonymous

Anonymous — Wed, 25 Jan 2012 03:32:00 +0000

To be fair, Steve lost to his engineers on the board design debate for the first MAC… But, I’m sure they added aesthetics to the thought process when designing boards in the future.

By: Matti

Matti — Wed, 25 Jan 2012 01:09:00 +0000

This is why the term “designer” has become a dirty word in the modern era.

By: Anonymous

Anonymous — Tue, 24 Jan 2012 23:04:00 +0000

Lol, I can design those inside my house and have them printed in a factory anywhere in the country. There’s nothing new to a design room than a couple of computers and a giant chalk board of some sort.

By: Ted

Ted — Tue, 24 Jan 2012 22:11:00 +0000

Blah