Aside from that however, there is a great disservice being propagated upon the readership of this media outlet and others. Not once has any of these articles described the essence of the dispute in clear terms. There is the typical and predictable regurgitation of what everyone else is saying or snipits from company mouths (both sides) but where is the independent analysis? Any fool can say “if this then that” but how about breaking down the question of the challenges to IP so that for once, the covers are pulled away and we all see things for what they really are?

Online articles such as this have become the standard, each mimicking only what someone else has already written, change a few words, jumble the paragraphs and publish. It almost makes you want Apple to patent writing just so that what passes for reporting and analysis today gets smacked down.

Try this: The essence is look and feel. The argument then is do customers feel the same about Samsung tablets and phones as do the customers buying Apple’s products? Highly doubtful. Apple itself admits to selling the “experience” so following that, is the experience of owning and using a Samsung phone or tablet the same as the experience consumers get from Apple products? Again, highly doubtful.

The issue is about a rectangle. Obviously, a rectangle can be the basis for many difference things and that is where Samsung went so wrong it almost deserves to lose. While you can’t really do that much with a rectangle other than perhaps change the dimensions and round the corners, Samsung missed the opportunity of a lifetime. Anyone guess?

For crying out loud, Samsung makes displays no? Are all the displays basically rectangular? Absolutely. Samsung with all it’s technological resources can’t figure out how to make a display that has rounded corners so that the display itself projects from the rounded corners too? Apple hasn’t done that. All Samsung had to do was put a display on it’s products that had as part of the displayed area, rounded corners instead of square or rectangular and end of story. It can’t be done? Of course it can. Samsung has numerous opportunities here, instead of displaying imagery from the OS, make the rounded display corners present notification information about battery state, WiFi connectivity and anything like that, just make the corners rounded and seamless in appearance to the user.

Suddenly, the rectangular shape of the display melds with the rounded rectangle of the case design, something Apple does not have.

Now, if Apple has any ideas on this, they had better hire better lawyers since I hereby donate this design to the public domain without any strings attached. Samsung, are you listening?

As a former iPhone and iPad owner and user, I have an Android phone and tablet and everything that my iPad or iPhone could do, my Android phone and tablet can do to….better in some instances.