Apple Reports Record Quarter – 20.34 Billion Record

Oct 18, 2010
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Apple has just released their fourth quarter earnings. Apple posted record revenue of $20.34 billion and net quarterly profit of $4.31 billion, or $4.64 per diluted share. That works out to be Apple's best quarter ever and they are offering guidance higher still for the next quarter. Apple also reported they sold 14.1 million iPhones representing a 91% increase over last years Q4. For those saying Apple is losing momentum, the numbers will have to disagree.

Also notable was the 3.89 million macs sold in Q4 representing 27% unit growth and 4.19 million iPads sold as well. As for the iPod it was the only category that didn't far as well declining 11% to 9.05 million sold. Apple has grown quarter after quarter and continues to show strong momentum going into the the holiday season. Read on for more analysis of Apple's earnings.

There are some other very notable points about Apple's earnings announcement.  Apple shared they are growing internationally as well with 57% of earnings coming from International sales.    It appears Apple's International push with products is paying off.  Another fascinating thing to pay attention to is that Apple sold more iPads than Macs.    There has been much discussion around what the impact of the iPad on the Mac would be and so far both are growing steadily.   However the point that Apple sold more iPads them Macs does allude that not only is the tablet here to stay but that it may also represent a shift in computing.

Another interesting point is that Apple shared that their 14.1 million iPhones sold beat RIM's 12.1 for the same quarter.   Apple's momentum continues in the smartphone category and is showing no signs of slowing down.   It is conceivable that the iPhone taking RIM's position as the market share  leader for Smart Phones is well within reach.

Apple is yet to have what is always considered their strongest quarter which takes place during the holiday season.     I'd expect record numbers again from Apple with their first quarter in 2011 which may set the stage for a $100 billion dollar year for Apple.


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