Apple remembers Steve Jobs with video tribute

Oct 5, 2012
5
Apple remembers Steve Jobs with video tribute

Apple has revealed a video tribute to Steve Jobs, to mark the one year anniversary of his death, complete with a personal message from CEO Tim Cook describing the company as "one of the greatest gifts Steve gave to the world." The video, which has taken over the homepage of Apple's site today, chronicles the various high-profile and in many cases pivotal launches Jobs made as head of the company, including the iPhone, iMac, and iPod.

Each of those launches marked a turning point in the consumer electronics industry, reframing the world of smartphones, home computing, and portable music. "No company has ever inspired such creativity or set such high standards for itself" Cook writes in his open letter, and going on to describe more recent launches since Steve's death as "a wonderful tribute" to what the outspoken chief exec stood for.

Although a contentious figure in the electronics world, and one who refused to accept compromise in many ways, Jobs has been widely recognized by Apple fans and rivals alike as having a huge impact on the industry. His attitudes towards quality, usability, and design have left Apple is a privileged place when it comes to value and success, at odds with the struggles other firms are facing.

There's more on Steve Jobs in our original memorial post, and Tim Cook's message is below.

 Tim Cook's message:

A message from Tim Cook, Apple’s CEO.

Steve’s passing one year ago today was a sad and difficult time for all of us. I hope that today everyone will reflect on his extraordinary life and the many ways he made the world a better place.

One of the greatest gifts Steve gave to the world is Apple. No company has ever inspired such creativity or set such high standards for itself. Our values originated from Steve and his spirit will forever be the foundation of Apple. We share the great privilege and responsibility of carrying his legacy into the future.

I’m incredibly proud of the work we are doing, delivering products that our customers love and dreaming up new ones that will delight them down the road. It’s a wonderful tribute to Steve’s memory and everything he stood for.

- Tim


Must Read Bits & Bytes