Apple has begun offering a new ship-to-store or in-store pickup option for its online customers in the San Francisco area. The program allows customers to place an order online to have the item shipped to their local Apple retail store for pickup, saving shipping costs for customers. The program also provides pickup customers with Personal Setup service of any new Apple product.
When you go to checkout on Apple's online store, you'll see a new delivery option called "Pick up." The program is only limited to the San Francisco area stores but will eventually be rolled out to other Apple Stores in the US. You can pick up products within an hour if they are listed as "Available now," and you can designate someone else to pick up your order.
Additionally, Apple retail stores will also begin accepting returns for online orders. This saves customers from having to ship items back to Apple and cuts down on the return process. These new services should roll out to all stores in the US in time for the holidays.